Seniors' quick guide to blogging for cash
If you are an oldster, you would possibly be thinking that blogging may be a young person’s game. Of course, the standard stereotype of blogging involves some kind of millennial sipping coffee at Starbucks, typing out a blog post and checking all kinds of gadgets. I like to call this the seniors’ guide to blogging for cash because it will help you overcome the stereotypes around making money online.
Well, you really should look past the stereotype to find that ton of older people that blog actually makes money from their activities. The good thing about blogging is that it produces passive income. To urge a transparent understanding of what passive income is, I would like you to rethink what it was like to work for a living.
Typically, you’d need to show up at a physical location, punch the clock and sit your butt down for 8 hours. It doesn’t matter whether you’re pushing paper around or you’re actually getting up to try and do physical things for work. Too much of your time is locked in a particular space for 8 hours.
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If you do not do this, you do not get paid. Welcome to the planet of active income. It can simply be reduced to the straightforward formula of no work, no pay. It’s like you are a chicken. If you do not scratch and peck on the bottom, you do not eat.
It gets old quickly. Wouldn’t it help and be great for you to learn a new skill once, but earn money over and over from the things which you worked on a very long time ago? This can be called passive income. In fact there are many various variations of passive income.
You can publish software, learn to create an app, learn to write a book or, if you would like something lower impact and more in line together with your experiences, learn to simply blog for cash.
The secret to blogging success
It’s very tempting to simply jump into blogging. Many people think it is just about putting thoughts online. There are all kinds of free blogging tools like medium.com, wordpress.com, and blogger.com. you do not need to spend money on a branded domain name, you do not need to spend dollars on a hosting account. It’s absolutely free.
It is no surprise, however, that given the low cost to get started, most bloggers fail. I do not say that to depress you. I definitely don’t share that to discourage you. But this is often a reality check. If you do not know what you’re doing, don’t start.
What follows could be a quick guide on ways to start blogging right. The Biggest reason why people fail at blogging is that they only blog about anything that they are curious about and interested in. On a private level, this is often fine. But the truth is your blog isn’t a private diary.
You’re trying to get paid money from your blog. You’re trying to change time into dollars. If you would like to try and do that, then you’ve got to possess an idea.
As the old saying goes, if you fail to plan, you’re really going to fail. Given the ridiculously high 90 percent failure rate of most blogs (whether they launched 10 minutes ago or 10 years ago), you actually need to have an idea coming in.
The great news is that your plan only has to have 3 parts: niche selection, monetization plan, and content strategy. By thinking strategically and knowing these key planning elements before time, you pave the way for your eventual success.
Every oldster Blogger’s 2 Step Plan for blogging success
Step #1: Find the right niche
A niche is a subject matter category. For example, you can blog about coffee tables and that is a niche because people looking to buy coffee tables would go to your blog. If you want to blog about how to pick up chicks, that is a niche because people are interested in figuring out how to meet women.
A niche is basically all about subject material categories and within this subject material category, there are many various sub-topics. So when you say you want to blog about coffee tables, everything that will be included in your blog will have something to do with coffee tables.
Maybe it’s about designing, maybe it’s about how people can use a coffee table, so on and so forth. Now, just because you are interested in a topic doesn’t mean it’s going to make money. This is the central point that you need to master when trying to blog for cash.
You have to pick the right niche. How do you know? Well, first, you need to find something that you are personally interested in. Make no mistake, if you don’t have passion for something that you’re writing about, eventually, you will fall out of love and it will always be about the money.
Unfortunately, love for money can only take you so far. You have to have an emotional connection. There has to be passion there. So the first thing that you need to do is to list down all the topics that you are so passionate about that you would talk about them for absolutely free.
Next, filter your list of topics based on how much advertisers are going to pay for them. You can easily find how much advertisers are going to pay to advertise on content focused on those topics. You can easily find the commercial value of niches by using the Google AdWords keyword planner tool.
Type in your topic and it will spit out some keywords. And when you look at the dollar value of those keywords, then you will get a rough idea of how much advertisers will pay per click of ads connected to those keywords.
Obviously, you should delete low-value keywords and you should also delete very high-value keywords. The reason why you should delete keywords that earn $50 per click is the traffic is filtered really well and there’s really not that much demand for those.
The high dollar value is certainly exciting, but let’s get real. You probably won’t make that much money from those topics unless you’re a true expert on them.
The next step is to filter your list based on the average monthly search volume. In other words, there has got to be enough demand for these topics. If you like underwater basket weaving, for example. It may be a strong personal passion of yours, but if only 2 people look for that information every month, you’re not going to make money from your blog.
That’s the bottom line.
So, there has to be a healthy volume. Now, here’s the thing. You should cut out low volume keywords, but you should also cut out very high volume keywords. Why? Chances are everybody and their dog are blogging about those popular topics and you’d have an excessive amount of competition.
Finally, you should plug in your remaining keywords into Google’s search box. When you do this, Google will tell you how many websites target that keyword. This gives you a concept regarding the competition level of the potential topic for your blog. Once you’ve gone through this, you would have a good idea of which niche to focus on.
Step #2: Reverse engineer your competitors
I’ve got some great news for you. If you’re a senior citizen, you probably don’t have the time or patience to try to come up with something new or something revolutionary. You just want to make money. I get you. I understand where you’re coming from and that’s why I have a quick and easy solution for you.
Type in your keywords into Google to find high ranking sites in your niche. Once you find these websites, reverse engineer them. That’s right! There’s no need to reinvent the wheel. Just copy top players in your niche.
Figure out what they blog about, find out their format, find out how they get paid money off their blog. In other words, what kind of ads do they show? Once you’ve got figured this out, copy the foremost common topics, format, layout and ad choices.
Step #3: Create your own brand
Once you have put up a website that reverse engineers existing content strategies without copying the actual content, the next step is to make your own brand stand out. You make money doing this by actually listening to your blog visitors.
Create surveys, conduct polls, actively ask them for feedback. Once they provide you this information, you’ll then craft your blog so it has a very unique identity. If you want to make real money blogging, click here for a comprehensive guide on how senior citizens can use the internet to make real money.
It’s not only possible, but it’s probable with the right plan and strategy.
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I want my olders to stop limiting yourselves and know you can do this!!!